FiLMiC Pro Brings Hollywood Video Features to iPhone

Hi, my name is Greg. “Hi Greg.” And I’m a film junkie (insert clapping sound). Good thing I’ve found another way to feed this addiction with FiLMiC Pro, an iPhone video app that allows you to select frame rates, resolutions and shooting modes.

I’ve been using it for the past few weeks and must say, the amount of control it gives you over your iPhone’s video capabilities turns your home videos into Hollywood feature films. And the fact that it was built by filmmakers ensures you’re getting an app that truly pushes the boundaries of the iPhone.

It’s interesting to me that there really hasn’t been an app like FiLMiC Pro until now. But I guess the industry has mostly been in panic mode to bring better, more full-featured photo apps to the market. And of course, video has just recently become a reality with the iPhone and now that the photo side is just about played out… it’s time for video. I’m assuming we’ll see a lot more apps like this over the next several months.

In the mean time, FiLMiC Pro is more than enough to feed your cinematic appetite. Even the app’s pistol grip camera icon is an ode to the days of cinema so you know you’re in for a real treat.

Upon opening the app you’re video is ready to be shot. However, there are several options and features you’ll want to customize before diving in to ensure a superb result. For instance, the dedicated video camera app gives you control over focus, exposure, white balance and in-camera light.

You’ll notice when you launch the app that there are two reticle’s (the two things on your screen). One is a square that is the movable focus reticle that allows you to manually move the focus point before or during video capture. This comes in very handy when you’re trying to focus on one subject and then change to another. The second one is a circle and is the movable exposure reticle that allows you to lock in where you want proper exposure.

Of course, you can combine this to single reticle mode that locks focus and exposure at the same time, but it’s not as fun that way.

You’ll also feel like a true director with the slate function. You know the thing that snaps as the director says action? Well, you have one now too. It also includes the snap sound for post syncing with an external audio system or multi-camera shoots. It also features data fields with selectable scene letters and take numbers. So if your actor just isn’t hitting his queue you might have to go up to take 35, scene one.

Now, for frame rates, I’ll just say that using 24fps is standard “film-like” quality for the US. I won’t go into the nitty gritty about why, but basically, it looks cool and doesn’t look like a home movie. Now, the iPhone is fairly limited due to its lens, but you’ll still see a difference.

Along with four selectable resolutions, the FiLMiC Pro video app allows you to run framing overlays for the different TV aspect ratios (choose wide for more film-like) as well as gives you the rule of threes guide for composition. It also has audio metering and color bars for post production.

After you’ve shot your masterpieces, FiLMiC Pro allows you to upload to DropBox, YouTube, Vimeo, Facebook and an FTP Server. With an app like this, you’ll probably be taking footage, saving for later and then editing, but if you’re just that good and can take in one shot and upload you can do it.

If you’re a videophile, enjoy customizing your videos and like the film-like look, you’ll very much enjoy FiLMiC Pro. You’ll be hard pressed to find this many features packed into one app for the price making this a must buy app.

app category: Editor's Picks, Photography

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