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Friday, November 9, 2007

Will O2 woes burst the iPhone's bubble?

Apple has talked up the iPhone as the dawn of a new era in the mobile internet. But does it stand up to the test? Find out in the second part of our extended review.


One of the iPhone's plays is that it's great for browsing the web: Apple has made much of talk of the handset as a "breakthrough internet device".
Having used a number of other Wi-Fi enabled handsets, it's true that the iPhone beats them hands down for simplicity. Finding a wireless network doesn't take an ounce of effort – it's automatic – and once you're logged on to a network, you should never have to do it again. I surfed without any difficulty at home and in the office, as well as in coffee shops, pubs and simply walking down the street.
The trade-off of having to use Wi-Fi instead of 3G (which isn't supported by the iPhone) is made a little easier if you spend a lot of time near a hotspot operated by The Cloud, the wireless provider that has struck a deal with Apple and O2 to offer unlimited access to any iPhone customer. Most of us, however, will use the wireless access in a more limited way.
Still, it's surprisingly good on battery life: even with heavy browsing, listening to music and making calls, the phone managed to come through the test period on just a few charges and without dying once. Here Apple has the chance to benefit from harnessing iPod behaviour such as the nightly docking ritual.
Once you're logged on, you'll want to take a trip around the web. The on-board browser, Safari, renders sites clearly and relatively quickly. Gone are the days of Wap: instead we have something that tries, not entirely successfully, to bridge the gap between desktop web browsing and small screen surfing.
When it works, pages look beautiful: double tap to zoom in (the phone smartly understands CSS and fills your screen with the contents of a column), or use the now-famous pinching technique to pick your spot. You can even flip the phone onto its side to turn the web around for a landscape format - but it can't get away from the fact that sometimes looking at a big web page on this screen can be a disconcerting experience, like turning up to a Victorian circus to see a homunculus of the internet.
Little additions such as very straightforward bookmarking and tabs are the sort of thing you struggle to find on other phones, and you can share links via email with a couple of clicks.
Some of the other web services offered on the phone are also intriguing: Google Maps, for example, could be a clincher for road warriors. Clunkier flavours are available on other devices, but the iPhone variety offers a neat and swift service for maps and directions.
Other web widgets turn out to be more of a mixed bag, however. The YouTube video viewer is OK - if you're into watching outtakes and dodgy TV rips. For example - top of the charts at the time of writing was a one-minute video of a laughing baby. The iTunes Wi-Fi store works perfectly well – and integrates nicely with your desktop computer - but it doesn't yet deliver podcasts to you, which would have been a useful stopgap solution for iPhone radio.
The lack of rabid small investors in the UK, meanwhile, means it's hard to imagine many Brits using the stock market viewer (conveniently pre-loaded to show you Apple's ever-increasing share price). Coupled with the Google Maps logo – which carries an American-style road sign – it feels as if a bit more time thinking about the needs of the locals would have been well spent.
This is the area of embedded applications is where the iPhone has room to stretch its legs, and where hackers have been enjoying themselves. Unfortunately Apple has kept things locked down for the British model: there's still no support for Flash, and everything has to happen through the browser itself. When the iPhone launched initially, it spoke in mealy-mouthed terms about Safari as the interface for applications – that roughly translates as "build web pages if you want to design for the iPhone". And although Apple has announced it will be releasing a development kit for programmers in January, it also feels like double talk.
There are some intriguing possibilities for the future, though. Simply having integrated Wi-Fi offers a number of options itself – such as voice over internet calling, ala Skype, or perhaps internet radio or TV.
For now, however, those outside a Wi-Fi zone – or in parts of Britain where hotspot density is much lower than in the middle of our major cities - are restricted to using O2's network.
That includes the now-infamous Edge standard, a sub-3G speed network that's not heavily used by British customers. O2 is spending lavishly on updating its network to incorporate Edge, which Apple says is the best trade-off between and speed and battery life. In fairness, where Edge is available it does offer faster downloads – never snappy, but sometimes quick enough.
However the breadth of delivery remains too limited, and I found plenty of black spots around the country where getting any sort of O2 signal – let alone an Edge one – was an impossible task.
It's a bitter pill to swallow, but until somebody hacks the latest software update, there's little option.

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